Bonarda Oltrepò in the top ten selling list
Tuesday 1 April
Chianti was the number one selling denomination of origin (Doc, Docg, Igt) for 2006 in large-scale distribution centers like supermarkets. The most popular denominations after Chianti are as follows: Montepulciano d\'Abruzzo, Sangiovese, Nero d\'Avola, Merlot, Pinot, Bonarda, Barbera, Vermentino and Barbera d\'
This year’s top ten wines have always occupied the top of the classification lists, but it is interesting to note that the wines that registered the highest growth rates in 2006 were in the following order: Brunello di Montalcino, Nero d\'Avola, Gewurztraminer, Morellino di Scansano, Verdicchio di Jesi, Dolcetto d\'Alba, Bonarda Oltrepò, Barbaresco, Chardonnay e Rosso di Montalcino.
“The fact that among these wines that have increasingly rapid sales rates, there are high quality wines like Brunello or Morellino” - explained Vincenzo Carbone of the directing board of Federdistribuzione, the association that represents the majority of large-scale distributing companies - “is confirmation of the attitude of consumers towards buying DOC wines off the shelves of large-scale distribution outlets”.
And large-scale distribution is affirming itself as the most relevant channel for wine sales in